Ralph Edwards
Productions
Shows
Cause Marketing
Mr. Edwards

CAUSE MARKETING

We have lots of good ideas.

It’s not enough that an idea be good - it needs to do good. From the beginning, Ralph Edwards set an example we follow today. We call it cause entertainment - pairing quality entertainment with worthy causes to enrich lives and help those in need. Since 1940, Ralph Edwards Productions (REP) has strategically partnered content, charities and corporate sponsors to raise the current day equivalent of more than $5 billion for non-profit purposes. Doing well by doing good – it’s not just our philosophy; it’s our legacy.

 
History of Philanthropy
 
March of Dimes
American Heart Association
USS Arizona Memorial
American Cancer Society
Easter Seals
Make-A-Wish Foundation®
Women In Film

History of Philanthropy

MARCH OF DIMES®

Today, March of Dimes researchers, volunteers, educators, outreach workers and advocates work toegether to give all babies a fighting chance against the threats to their health: prematurity, birth defects, low birthweight. When established in 1938 by Franklin D. Roosevelt their mission was to unite a Nation to beat polio.

On January 20, 1945, Bobby Riggio, a 10-year old boy afflicted with polio, sang Over the Rainbow on Ralph Edwards’ radio program, Truth or Consequences.  Edwards issued a challenge - Bobby would receive a $1,000 War Bond if listeners donated $10,000 to the March of Dimes®.  An astounding $139,000 was contributed - the foundation’s largest single donation to that date.

Knowing the impact he could make, Edwards used Truth or Consequences as a fundraising platform again in 1947, raising almost a million and a half dollars from the “Hush” contests.  Clara Bow - “Mrs. Hush” - raised $550,000, while Martha Graham - “Miss Hush” - generated $880,000 - an unheard-of sum at the time.   Ralph Edwards was invited to the White House, where Mrs. Eleanor Roosevelt and Vice President Harry Truman extended their personal gratitude. 

 

AMERICAN HEART ASSOCIATION®

Ralph Edwards helped bring the organization to national prominence in 1948. Edwards introduced a network radio contest called “The Walking Man” on his Truth or Consequences show, urging listeners to send in their contributions and guesses about the Walking Manís identity. Millions of Americans responded, raising $1.75 million for the AHA, before Jack Benny was identified as the Walking Man. In commemoration, General Dwight D. Eisenhower presented Edwards with an inscribed chalice. Edwards continued raising funds for the growing organization and received the AHA’s Gold Heart Award, presented by President Herbert Hoover, in 1957.

 

USS ARIZONA MEMORIAL

In 1958, Ralph Edwards leveraged This is Your Life to generate seed capital for the USS Arizona Memorial in Honolulu, Hawaii. Seventeen years after the ship went down, Edwards filmed TIYL in Pearl Harbor, on a wooden platform over the shipís sunken hull. While paying homage to Rear Admiral Samuel G. Fuqua, the last man to leave the sinking battleship, Edwards issued a patriotic appeal, urging viewers to support a campaign to create a permanent memorial to the USS Arizona. Thanks to donations from TIYL viewers, the wooden platform where Fuqua was honored was replaced with an enduring shrine memorializing the 1,102 men still entombed there.  

 

AMERICAN CANCER SOCIETY®


With two million volunteers nationwide, the ACS accomplishes its goals through research, education, advocacy and service. Ralph Edwards, an American Cancer Crusade Chairman, volunteered his time and celebrity to this worthwhile cause and presented fellow crusader, President John F. Kennedy, a plaque for his contributions.

 


EASTER SEALS®

Through a national network of more than 450 service sites, Easter Seals® offers medical rehabilitation, therapy and health and support services that help each person overcome obstacles to independence and reach his or her personal goals. Ralph Edwards appeared in various Easter Seals productions and was the National Easter Seal® Chairman in 1973.

 

MAKE-A-WISH FOUNDATION®

The Make-A-Wish Foundation® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Ralph Edwards Productions turned a good story into a good deed, aligning with the Make-A-Wish Foundation® with the animated feature film Annabelleís Wish, raising nearly $2.1 million in fundraising and more than $19 million in in-kind values generating one of the largest single donations ever received by the Foundation at that time. REP also created an alliance between the International Union, United Auto Workers (UAW), General Motors and Make-A-Wish® to deliver the co-branded message, Making Smiles Standard Equipment®. Grassroots initiatives on both national and local levels have helped the GM family of plants, dealers and employees promote corporate citizenship, while supporting local chapter fundraising and helping to grant more than 7,600 wishes for wish children across America.

 

WOMEN IN FILM

Women In Film (WIF) was created with a purpose: to empower, promote and mentor women in the entertainment and media industries. Combining business and pleasure, WIF hosts a full calendar of events that champion the cause - and contributions - of women everywhere.

Ralph Edwards Productions paired WIF with the General Motors Corporation, announcing the Women In Film/GM Alliance in January 2005. The WIF/GM Alliance supports women in entertainment both nationally and locally, through such diverse programs as the College Lecture Series, PSA Program, Latina New Filmmaker Grant, Womenís Film Preservation Fund, Film Finishing Fund, Legacy Series and numerous internships, scholarships and grants presented through local WIF chapters.

 
Home | Who We Are | Our Legacy | In Production | Contact Us
Privacy Policy


©2009 Ralph Edwards Productions