SERVICES

Our services aren’t for everyone.
They’re just for you.

At Ralph Edwards Productions (REP), we look at things from a whole new perspective – yours.  Our programs are as unique as our clients, custom-built to fit a company's specific business objectives.

Our dedicated professionals are skilled in all disciplines of business, offering full-service capabilities from franchise and brand building to turnkey grassroots initiatives. Our goal is your goal – to not just build a brand, but to nurture and grow it on a daily basis.

From the beginning, REP changed the face of entertainment, creating revolutionary media content that challenged the norm. In today’s crowded marketplace, content is capital - the currency to woo audiences, win market share and dominate the competitive landscape.

REP produces two types of content to meet a client’s specific marketing needs:

• Sponsored content is original content made available to consumers by companies that sponsor or “present” the content by underwriting its production costs.
  
• Branded content is original content created to promote or advertise an individual company’s product or service. Its role is dual purpose, blending entertainment value with targeted brand messaging.

PRODUCTION MANAGEMENT

REP is a leader in the convergence of entertainment and marketing. Whether we’re setting strategy or rolling out tactics, production and marketing work together to complete a turnkey package.

Our full-service capabilities include:

• Creating targeted marketing plans and on-point promotional extensions.
  REP works individually with every client to learn your corporate culture, history, strategy and competitive landscape. Our creative services team delivers concepts for integrated campaigns that provide stunning results.
  
• Negotiating product placement and sales promotion benefits.
  REP negotiates prime placement and value-added promotions, ensuring that clients maximize their marketing investment.
  
• Fulfilling pre-event logistics.
  From the minute the plan is approved, REP works behind the scenes to organize an event, securing high impact signage, merchandising, hospitality benefits and other extras to optimize on-site exposure for a client’s products and services.
  
• Managing on-site execution.
  REP provides on-site staffing to aid and represent clients throughout every event, managing details, and going the extra mile to make the event impactful.
  
• Providing measurable results.
  REP establishes a metric for every program, then measures performance against it to gauge effectiveness, documenting results so clients can evaluate the impact of their marketing investment.
  

Ralph Edwards Productions (REP) has an impressive library of award-winning programs.  REP’s iconic brands still resonate with modern audiences, offering exciting opportunities to tap their proven entertainment value in an ever-expanding universe of media formats and distribution channels.  Pairing the popular audience participation format with interactive, gaming, mobile and downloadable on-demand content, accessible via an array of digital media, REP can bring vintage TV series to totally new platforms, expanding reach to new core markets.

REP landmark properties currently available for licensing include:

It Could Be You
This Is Your Life
Truth or Consequences

For more information on licensing these, or other, entertainment properties, please contact us.

REP offers turnkey implementation for all entertainment properties, enabling licensees to maximize exposure and brand identification across a custom mix of traditional, interactive and mobile venues. REP will work with licensees to develop an integrated advertising, merchandising and promotional platform tailored to precise business objectives. REP’s turnkey capabilities include:

• Community outreach via cause marketing overlays
• Grassroots initiatives with localized activation
• Added-value promotions
• Brand building extensions
  • Internet/interactive tie-ins
  • Branded merchandising
  • Mobile elements
  • Contests and sweepstakes
  • Street teams